NSP was born in 2001 through the vision of Bruce "Buzz" Hansen, a lifelong surfer, skater and all-around waterman. While working as a custom surfboard builder in Maui, Buzz had an epiphany about creating affordable, versatile, durable and high-performance surfboards.
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He dreamed of a practical surfboard that could be transported to the beach in the back of a pickup truck, left in the sun all day, or loaned to a friend without fear of damage - of course, it had to surf well enough , so he can pass it on to his long-time surfing buddies, neighbors and friends.
The search began and Buzz gathered his friends who worked for a leading composite materials manufacturer with the goal of developing a lightweight, highly durable surfboard at extremely competitive prices. Together they introduced a new epoxy technology that would revolutionize the industry and possibly recreational surfing. Weekend and casual surfers no longer had to rely on poorly performing "foamies" or turn to the used board market.
Our codename during development was "New Surf Project". The name stuck and “NSP” was born. Over the years we have changed and developed, and so has the name. Today NSP stands for “Nature”, “Surfing” and “Products”, because that is ultimately what the company is all about.
NSP began selling in Hawaii and Australia in 2002 and found immediate success, making surfing more accessible to everyone. We develop amazing products while maintaining our surfing roots while expanding into other exciting water sports with the best possible designers, engineers and materials. Choosing reused, recycled or renewable resources wherever possible is essential to us as a brand to create a more sustainable future for ourselves and our sport.
In 2007, NSP was one of the first brands to produce SUPs based on the brand's original concept of performance and value.
Today NSP is one of the world's largest brands in recreational surfing and stand-up paddle boards. Every day new enthusiasts, young and old, take to the water and introduce their friends and family to the freedom of the sport and the brand.
Carolina
Since 2013, NSP has been producing some of the fastest SUP race boards in the world and has quickly achieved some of the most coveted and prestigious titles with the help of national and international athletes.
Through nearly 20 years and hundreds of thousands of boards produced, our core values have remained the same. NSP stays true to the vision of creating high-performance, affordable and durable surf and paddleboards that help everyone catch more waves.