Hayden shapes

Haydenshapes is a performance surfboard, wetsuit and contemporary ready-to-wear brand founded in 1997 by Hayden Cox in Sydney, Australia.

Hayden Cox (Founder)

Haydenshapes is a performance surfboard, wetsuit and contemporary fashion brand founded by Hayden Cox and based in Sydney, Australia and Los Angeles, California. At its core, the DNA of the Haydenshapes brand is linked to the fundamental product that defines the surfing industry and lifestyle: the surfboard. Our trademark patented parabolic carbon fiber frame construction 'FutureFlex' is a significant contribution to surfboard design worldwide and has paved the way for modern innovation in the category.

Big Ando

The Haydenshapes brand is known for a contemporary and high quality approach to design and construction that is not typical of our competitors. The Haydenshapes brand is synonymous with a multi-faceted, design-led collaboration inspired by, but not limited to, surfboards. This also includes large-scale resin architecture collaborations, including the award-winning "Gallery Shop" cast resin installation with Akin Atelier for the SANAA-designed Sydney Modern Wing of the Art Gallery of NSW in 2022. Other innovative design projects include resin furniture, continued Collaborations with long-time brand muse Craig Anderson and art projects with Daniel Arsham, KITH, HS Rubber by Dion Lee, The Woolmark Company and Alexander Wang, among many others.

Our future is sustainability. Our method is materiality, waste reduction and exploring ways to develop more environmentally friendly methods of design.