Dead Bird Inc. Well, we have to admit that the Dead Bird Crew started as a bit of a joke and maybe got a little out of hand. But make no mistake, there is much more to come!
Yes, that is a wild name! But there is more to it than just a fancy brand name. So let us tell you the story behind the Dead Bird name, the idea and the philosophy that comes with it. It all started many years ago on a surf trip in search of empty waves and undiscovered breaks. We were lucky enough to find one of these rare treasures and stayed there for a long time. The only company we had in this lonely place were the dead birds washed up on the beach. At first, we made fun of the morbid situation and called ourselves the "Dead Bird Crew." After a while, it made us think, and we got to the bottom of it and researched the situation. It turned out that due to a specific wind and sea constellation, there was an enormous concentration of microplastics in this area. The birds cannot distinguish between food and trash, so they eat plastic until their stomachs are full. In the end, the birds starve to death. Of course, there are many more details to this phenomenon, but that is a topic for another day. Like any other surf trip, this one unfortunately also had an inevitable end. But two things stuck in our minds and led us to where we are now. 1. The name Dead Bird. Let's be honest, it just has an undeniably good ring to it. It became a kind of running gag, and we called our little group of skate friends the Dead Bird Crew. 2. We started thinking about what we as individuals could do to make surfing more sustainable. Well, a classic surfboard is, of course, not really an environmentally friendly product. In fact, it is more of a mix of toxic materials coated with synthetic resin. But how could we change that... As long-time soft-top surfboard enthusiasts, the answer was already right under our feet. We always dreamed and joked about having our own foam brand, and suddenly we had a serious motivation behind it. A soft-top board can be made without synthetic resin. The different materials and layers are just glued together and can therefore be separated again. In our minds, we had already thought it all through. Simply use recyclable materials, glue them together, separate them again, and recycle them. Oh, we were wrong and naive there... there is much more to it than we ever suspected. But we did it! Our fully recyclable surfboards are now on the market!