Roxy

Roxy was founded in 1990 as a women's offshoot of Quiksilver in Huntington Beach, California. The idea was simple yet visionary: there was hardly any high-quality surfwear specifically for women—neither functional wetsuits nor boardshorts tailored to the female body. The signature heart logo, created by two mirrored Quiksilver logos, quickly became one of the best-known symbols in the surf and snowboard world. With Roxy, Quiksilver wanted to create an independent brand that didn't simply offer scaled-down men's products, but genuine performance gear for female surfers.

Today, Roxy is one of the world's leading brands for women's surf and lifestyle fashion. The product range includes bikinis and swimsuits, wetsuits of all thicknesses, rash guards and lycras, boardshorts, t-shirts, hoodies, and a wide line of accessories. The wetsuit line in particular has been consistently refined over the years: with models like the Swell Natural front-zip and the Prologue series, Roxy offers wetsuits with genuine performance—tailored to the needs of surfers from beginner to professional level. The bikini collection combines a surf-ready fit with fashionable designs and is one of the strongest in the entire surf segment.

Roxy has significantly shaped the visibility of women in surfing. By supporting athletes like Stephanie Gilmore, Carissa Moore, and Sally Fitzgibbons—all of whom are multiple-time WSL world champions—the brand has shown that women's surfing stands on equal footing with the men's sport. Events like the Roxy Pro France are part of the WSL tour and set standards for women's sports. The Roxy approach: surf performance and personal style are not mutually exclusive.

At Surfari in Zurich, you will find the current Roxy collection—wetsuits, bikinis, boardshorts, and surfwear for women who love the water.