ION is a brand run by passionate athletes whose first love was water sports: When the brand was founded in 2004, ION focused on wetsuits and accessories for the international surfing, kite and wakeboarding scene. The unique combination of high quality products, packaged in progressive designs and styles, found fans all over the world.
However, the brand's self-image cannot be limited to one sport or another: It's not about whether you travel with a kite, sail or without, but about challenging yourself, experiencing nature and feeling gravity. That's why ION develops sporting goods that are not only well thought out and innovative, but also translate the passion for sport into an independent design.
