Roman as a guest on the Wellenlänge podcast

After more than 20 years of Surfari, there are plenty of stories to tell. That is exactly why our founder Roman Hartmann was a guest on the Wellenlänge podcast, talking about the beginnings of Surfari, the development of the Swiss surf scene, and how the surf shop has changed over the years.

From the beginnings of online retail to the surf shop in Zurich

When Surfari was founded over two decades ago, online retail was still in its infancy. Brands like Rip Curl or Quiksilver were skeptical about e-commerce back then, and it took a lot of persuasion for Surfari to be supplied at all.

In the podcast, Roman talks about the challenges of that time, creative solutions, and how Surfari evolved from a pure online shop into the surf shop that many surfers in Switzerland know today.

The Swiss surf scene then and now

Of course, it’s not just about Surfari. Together with the hosts, Roman also discusses the development of the Swiss surf scene, the first standing waves, the surf shop in Lucerne, and why Surfari still possesses a passion for surfing to this day.

Listen now

The podcast episode is available online now.

🎧 Click here for the Wellenlänge podcast

We hope you enjoy listening and look forward to your feedback! 🌊